I work at a small company and the owner likes to do trade shows. I on the other hand do not like it so much. He is very personable and outgoing. He can talk to everyone and could talk for weeks on end about the business, which is a good thing because you should be passionate about what you do. The first time I attended a trade show with them I was new to the company and didn’t have a whole lot knowledge about what we were promoting. I mostly stood back and watched as my boss and co-worker worked the floor and probably engaged with every single person who attended the trade show. It wasn’t my best but it was a learning experience.
The next trade show I attended went much better but I still felt a little uneasy talking to people about what we were promoting. I was involved with the planning of the trade show booth design and I was really able to contribute. We wanted to show how our LED lights could save people a lot of money on power bills while simultaneously brightening stores and offices. I had the idea to bring in some of the old style lights and the new lights to show people the difference. My co-worker then had the idea to build a structure that we could take with us and mount the lights how you would see them in a ceiling.
We ended up having the best trade show booth design there. It was bright and inviting and people would come over just to see what all of the lights were about. We did really well at that show and generated a lot of leads.
The next trade show we made even more improvements. We brought in a big fan coil unit which is found in freezers of convenience stores. On one side was the original motor and on the other side was the new motor we would use. We ran the fan all day and it brought us a lot of customers. Not only did we have interesting lights but now we had a fan. People would even come walk by just to stand in front of it to cool off. This show was a huge success and our trade show booth was the coolest at the show. Both literally and figuratively.
The final touch that we added was a spinning wheel. We had a form that people would fill out and answer a question. If they listened to our 2 minute pitch they would know the answer to the question. If they got the question correct then they got to spin the wheel and whatever they landed on they won. We had Chipotle gift cards, Starbucks gift cards, highlighters, and a tool set. This was enough to get many people to listen to our promotion. At the same time people were really having fun and enjoyed our booth. We left a lasting impression on everyone with our uniquely designed trade show booth.