public relations

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According to the professional organization of investor relations officers, National Investor Relations Institute (NIRI), the definition of investor relations is defined as “a strategic management responsibility that integrates finance, communication, marketing and securities law compliance to enable the most effective two-way communication between a company, the financial community, and other constituencies, which ultimately contributes to a company’s securities achieving fair valuation”


The goal of IR is the improved understanding of the company among investors and analysts. The communication travels from the corporations to investors and back from investors to the corporation.  Moreover, feedback from investors is actively sought and shareholder research is conducted. Then, the feedback is analyzed at the highest level of the organizational hierarchy and is used as a part of both the decision-making and strategic planning processes.


The goal is not high value of stock, but fair value of stock because overvaluation can be as bad as undervaluation.  It can lead to a sudden drop in price and to increased price and volume volatility when additional information becomes available.

IR professionals view information about corporate strategy as the most important and most frequently communicated. This includes financial indicators that provide information about past performance and that focuses on the future earning potential of a company.  Therefore, this information is valued quite highly by investors.  However, information on top-management is the most important for the financial community when making decisions about buying or selling a stock.  This information is most often communicated in one-on-one meetings.


On the other hand, the public relations is responsible for promoting the company’s products and services to industry analysts, media, customers, partners, prospects, and employees.  PR success is measured by the number and quality of articles that are secured for the company.  The PR firm also monitors the latest industry trends and uses the information to position company experts as thought leaders with the media.


The two can and should work together, but often do not.  If they do collaborate, it would strengthen and clarify the company’s message while also increasing visibility.  This would result in more sales and stronger partnerships.  Furthermore, if PR executives advised the IR staff on trends and sent fact and quotes from team experts beforehand, then the investor relations team could confidently respond to shareholder calls following an industry event.


Additionally, each group would benefit by knowing the other’s key dates to ensure content is available for multiple purposes.  While PR agencies focus on press releases, trade shows, presentations at events and awards, their Investor relations counterparts look toward quarterly results, scripting earnings calls and end-of-year 10K releases.


By being aware of what the PR professionals are doing, Investor-relations staffers could use the materials for items that would be of interest to their key audiences.  One example is that large investors put a great deal of value on awards. If this information was sent to the investor relations team, they could promote it during their next discussion.  This would generate greater interest from prospects and investors and reduce overlapping effort that is expended by both teams.


Public Relations is an industry of many purposes and motives. It is a skilled craft that requires integrity and motivation. Not only do businesses and organizations rely on effective public relations strategies, but the employees and families within those organizations rely on positive public relations results because without it, a livelihood would be in jeopardy. Public Relation agents and agencies can be fouTop PR Firmsnd in all corners of the world, but that doesn’t mean they all operate with the same standards and beliefs. Sadly, some public relations utilize tactics that don’t contribute to the overall positive image of a client. Greed and status can sometimes get in the way and it is important for any company or organization to do their homework before creating a connection with a public relations firm. There are many qualities that comprise a reputable and humble public relations firm. dovetail solutions is a strong example of what a quality top PR firm looks like. Not only does a top PR firm enhance the visibility of their clients, but they cultivate and encourage long lasting relationships and partnerships with their clients. Here are several qualities of Top public relations professionals.

  • Creative. Everything that PR representative does requires an element of creativity. How else can they create that separation from the rest. Taking a different approach to a situation or a story is one effective example.
  • Humble. A top pr professional is open to learning new things and strives to deliver honest and accurate information. A motivated public relations expert will take the time to fact check and review any and all information that reflects the integrity of a client.
  • Engaged. Success will show when a PR professional is equally as committed to a client’s product or service as the client themselves. Furthermore, always being in tune with current trends and industry related news not only benefits the client but also benefits any skilled PR professional at being one step ahead.
  • Prepared. Clients will see the difference in results from a punctual PR representative and one who doesn’t deliver on deadlines. The PR leader will have all the tools necessary when the time is right and will always be ready to act.
  • Adaptable. A top PR professional will be able to act and react at the drop of a hat and be able to perform the necessary steps that can keep a campaign and image on track.

While it seems like many of these qualities listed are important for any working professional to embody, there should be no exceptions particularly for those in the PR industry. These qualities are just a few of what should be expected of a top PR firm. Company success is driven by reputable profiles and objectives and in order for a company to maintain a positive visible image, while enhancing its exposure, a top pr firm will never deviate from essential client driven qualities. Public relation agencies are challenged with the interesting job of promoting their clients just as effectively and honestly as themselves.