Before spending hundreds or even thousands of dollars to advertise your car care business, you need to ensure that it will work and attract new customers and convince old clients to come back for much-needed repairs. In order to do so, there are a number of factors to consider when creating effective auto repair advertising.
First and foremost, your advertising needs to be different. All too often the auto repair advertising that is sent out by direct mail, placed in the newspaper or via a commercial on the TV or radio all seems to look the same. You need to find a way to stand out from the crowd.
One way to show that you are better than all the other car repair businesses in the area is to find out what your competition is doing and do it better and for less money. Another way to stand out from the crowd is to label yourself an expert. Find what you are best at and let the world know through your auto repair marketing.
Another thing that is important when it comes to effective auto repair advertising is that it be easy to understand. Put as much of the ad as possible in laymen’s terms. Many of the people who come into your shop are not car repair savvy. If they were, they would do the job themselves. Therefore, your ads need to be as clear as possible.
In addition, to clarity and being different, your auto repair advertising needs to be persuasive, yet unbiased. If you are unsure how to accomplish this, then you may want to hire a professional writer. Your ads should not have too many gimmicks, but should convince those reading, seeing, or hearing them to have their car serviced by you.
One way to convince people to use your auto repair shop is to include a savings of some sort. It could be a buy one get one deal or a coupon for a certain percentage off their next service appointment. You have to decide what will work best for your business and your customers.
In order to be successful, auto repair marketing should be targeted at a specific audience. Find a certain kind of person and gear the advertising toward them. It could be based on location, age, gender and/or who own a certain kind of car. If it is not targeted toward someone, it will not help anyone.
Auto repair advertising is significant and should result in your business’s growth and development. It is recommended that regardless of the type of advertising used that you keep track of how well it is working. This way you will be able to repeat what works and replace what does not.
Finally, you could do all of the best advertising in the world, however, it will not get you any more customers if it is not backed up by stellar customer service. This includes being happy to see people, being patient and answering questions and following up with a thank-you for their business.