When it comes to shopping or looking for a service provider, more and more people are going online first than ever before. Approximately 80% of American consumers are going online and using a search engine in order to locate a business or make purchasing decisions, so the wise decision for any person that owns a business is to make sure that they are establishing a reputable online presence so that they can take part that pool of potential customers. Whether you are the owner of a small retail business, or if you provide a service such as carpet care, if you do not have a professional carpet care web design in place, then you are likely leaving business on the table.
A complete marketing plan should include a well-designed web design and a carpet cleaning SEO marketing strategy that will bring potential clients to that website. SEO, or search engine optimization, is the technique that many marketing companies employ in order to make sure that a website is brought to the front page of the search results when an online keyword search is conducted. If you have ever used a search engine before, then you have experienced the often overwhelming number of results that can come back from a keyword search, often in the tens of thousands. Most consumers will usually select a website from the list of results that are on the front page. In fact, many consumers never even click beyond that first page of search results, so it can often be vital to the success of a company that their website is listed on the very first page of the search engine results.
This is where the Carpet Care Gurus come into the picture. They can utilize SEO in order to make sure that a business’s website is pulled into the top search results when a relevant keyword is entered in the search engine. The Gurus are composed of a team of people that are experts in the carpet care industry, so they are able to easily identify and focus on the keywords that are going to bring the most relevant traffic to your site. The traffic, which is the number of unique visitors that click on a link that bring them to your website, is then directed to your site where you have an opportunity to win their business. Keep in mind that not every potential client that visits your website is going to turn into an actual client, but the more people that visit your site means that a larger number of people could turn into clients. Think of it just like you would think of old print ads: the larger the audience that sees your advertisement, the more likely you will be to win over clients. That is why it is so important to make sure that you have a great web design in place. That is your first impression on a potential client, so you want to make sure that you are putting you best foot forward.