The businesses that thrive over long periods of time are those that change with the times. Rather than staying stagnant and relying on things that have worked in the past, the most successful businesses instead adapt to the changing world around them. Companies like Google, Apple, Microsoft, and Nike have remained atop their respective industries because they have taken in what’s going on around them and altered their business models to reflect that. They’ve recognized that the way they market their company to the public has to change, that the products and services they offer have to change, and the way in which they deliver those products has to change. They also know that their competitors are constantly looking for an edge over them, so they have to be the first company to make various changes else they fall behind.
One of the ways that the business world has changed most drastically over the past decade is the increased communication and knowledge that the public has of the people they buy their products and services from. Never before in the world’s history has it been so easy to learn about a company and what they do, how they do it, and how much it costs them. It’s incredibly easy for a consumer to learn about how Nike makes their shoes or where Google houses all of the databases that make their various sites run. If people don’t like something that they learn about, then they can turn to another company to buy things from. In essence, the relationship that companies have with the public have changed drastically in recent years.
It is with this information in mind that the biggest and smartest companies in the world have turned to the top PR firms in the industry. The companies understand that the only way to monitor and form their relationships with the public in a world where anyone can learn about anything is by hiring talented PR firms to help them. They know that they need highly trained professionals to guide them through the entire process of communicating with the public. They know they need these companies to write and publish press releases, to give them talking points for media interviews, and to help them manage crises when they occur. They know that hiring companies like dovetail solutions is the best way to stay current with the times and to keep their relationship with the public and their perception in the public’s eyes at an acceptable level.
To put it simply, public relations play a key role in whether or not a business is successful. As you can see with so many companies today, i.e. Wal-Mart, your business’ perception by the public is absolutely critical to whether or not people buy your products. If you want to keep your business where it’s at or if you want to continue to grow, you’re going to need an excellent PR firm in your corner helping you with your public relations. If you choose to disregard PR, then be prepared to become irrelevant in a short period of time.